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ChatGPT: The Future of Digital Marketing?

Lauded as one of the most significant developments since the beginning of modern search engines, ChatGPT is an artificial intelligence chatbot designed to provide human-quality responses. As it is trained to learn what humans mean when they ask a question, the technology has the potential to significantly change how humans interact with, and receive information from computers. In this blog, we’ve outlined what ChatGPT is, why it is significant, and how it may impact upon the future of digital marketing practises.


What is ChatGPT?

A type of machine-taught Large Learning Model (LLM), ChatGPT has been created by OpenAI, a US-based company which boasts Microsoft as a partner and investor. After investing over $1 billon in the development of the chatbot, Microsoft have recently been reported to be imminently integrating ChatGPT into their Bing search engine. Expected to launch by the end of March, the technology will bring the capacity to answer search queries with complete sentences, instead of the usual list of relevant links. This could potentially have huge implications within the world of digital marketing, changing the way that search engine optimisation (SEO) and web content creation is carried out.


How Might ChatGPT Impact Digital Marketing?

One of the key aspects of ChatGPT is its ability to take directions and accomplish content writing tasks, after being trained on a huge number of texts and information from the internet. However, there are still certain limitations to the technology’s essay writing skills, which should be considered. ChatGPT requires incredibly detailed information in order to write a unique piece of content, meaning that a significant amount of human input is still needed.

Additionally, ChatGPT cannot be relied upon for generating accurate information. This is because the AI is only predicting which words should come after the previous word in a sentence, based on its knowledge of a topic; accuracy is not considered. Subsequently, generated content creation may not be the most effective use of ChatGPT as it stands, with the need for thorough reviewal to check quality, precision and helpfulness. This may impact upon the new technology’s use within content creation and digital marketing in the near future.


Contact Our Digital Marketing Team

Here at CCM, our team of digital marketing specialists are always up to date with the latest news within the industry, and are continuing to monitor the developments of ChatGPT. For more information about our vast range of expert digital marketing services, enquire today with a member of our team. Call us on 01625 453 050, or email info@cobaltcatmedia.com.

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