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OUR BLOG
"Content builds relationships. Relationships are built on trust. Trust drives revenue"
-Andrew Davis
We love keeping our clients up to date with the most recent happenings at Cobalt Cat Media & in the online marketing world so don't forget to come back and visit our page regularly for the latest news!
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The Rise of Threads and the Shifting Landscape of Social Media
Digital platforms are constantly evolving and shifting. With this, it’s important that businesses continually reassess where to focus...
Digital Marketing CCM
May 152 min read
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Marketing Beyond Paid Ads
When businesses think of marketing, paid ads are often the first thing that comes to mind. They’re visible, immediate, and relatively...
Digital Marketing CCM
May 82 min read
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Choosing the Right Social Media Platform for Your Needs
Navigating social media marketing  can feel overwhelming. Each platform presents unique advantages, but the real question for any...
Digital Marketing CCM
May 11 min read
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How Website Layout Impacts Conversions
A well-designed website is more than just aesthetics, it also plays a crucial role in driving conversions. From user experience to...
Digital Marketing CCM
Apr 162 min read
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Alt Tags - What Are They and Why Do They Matter?
Alt tags, or alternative text descriptions, play a crucial role in search engine optimisation (SEO) and website accessibility. While they...
Digital Marketing CCM
Apr 22 min read
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Facebook Ads vs Google Ads - Which One Is Right for You?
It’s important that businesses make strategic decisions when investing in digital advertising. Knowing where to allocate your marketing...
Digital Marketing CCM
Mar 202 min read
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Why Email Marketing Still Delivers the Highest ROI in 2025
Despite the constantly evolving nature of digital marketing, email marketing still exists as a key strategy for businesses that are...
Digital Marketing CCM
Mar 11 min read
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The Human Touch in an AI-Driven Marketing Landscape
The rapid advancement of AI in marketing has transformed the way businesses engage with their audiences. From automated chatbots to...
Digital Marketing CCM
Feb 122 min read
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How Short-Form Video Can Transform Your Marketing
The digital landscape is evolving rapidly, and businesses must keep pace with new trends to stay competitive. One of the most powerful...
Digital Marketing CCM
Feb 32 min read
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The Impact of the Attempted 2025 TikTok Ban on Social Media Marketing
The USA’s attempt to ban TikTok has been big news in recent months, sending ripples across the digital landscape. This possibility left...
Digital Marketing CCM
Jan 232 min read
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SEO or PPC? Why Your Business Needs Both for Maximum Impact
For business owners, determining whether to prioritise SEO Â or PPC investments can often be a challenging decision. While it might be...
Digital Marketing CCM
Jan 101 min read
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How Cobalt Cat Media Can Refresh Your Marketing for 2025
As we step into 2025, the new year brings with it a chance to revisit and revitalise your marketing efforts. At Cobalt Cat Media, Â we...
Digital Marketing CCM
Jan 12 min read
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How AI Plays a Role in SEO
The rise of artificial intelligence (AI) has significantly influenced many industries, and the world of Search Engine Optimisation  (SEO)...
Digital Marketing CCM
Nov 14, 20242 min read
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Why Consistent Branding Makes a Difference
Consistent branding is vital for businesses seeking to stand out and make a lasting impression. From websites and social media to email...
Digital Marketing CCM
Nov 5, 20242 min read
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A Business Guide to Social Media Platforms
When considering social media for your business there's a lot to consider and it can be overwhelming. Social media marketing  has become...
Digital Marketing CCM
Oct 3, 20242 min read
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Why Blogging Helps SEO
When it comes to marketing, search engine optimization (SEO) Â plays a crucial role in driving organic traffic to your website. While...
Digital Marketing CCM
Oct 2, 20242 min read
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The Power of PPC Advertising
Pay-per-click (PPC) advertising  is a digital marketing strategy which allows businesses to pay only when someone clicks on their ad....
Digital Marketing CCM
Sep 9, 20242 min read
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Instagram as a Marketing Tool
Instagram  began life as a platform mainly used for sharing personal photos. However, it has slowly evolved into an effective marketing...
Digital Marketing CCM
Sep 4, 20242 min read
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Understanding SEO with our Beginner's Guide
SEO, or Search Engine Optimisation, is a term you may have come across as someone who owns a business or spends time online. It may sound...
Digital Marketing CCM
Aug 5, 20242 min read
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Getting Started with LinkedIn
LinkedIn is far more than a platform for job seekers. It’s a thriving professional network that can be a goldmine for businesses looking...
Digital Marketing CCM
Aug 3, 20241 min read
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