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Embracing the Rise of Short-Form Video Marketing

Updated: Aug 4, 2023


In the past few years, short-form video has risen significantly in popularity. This can largely be accredited to platforms such as TikTok, Snapchat, and Reels on Instagram and Facebook, as well as the widespread nature of smartphones and social media usage. Entertaining, informative, and enticing short-form content is at consumers' fingertips, and this is a great way to reach your audience.


Something which makes short-form video content such a great form of marketing is how easy and low-cost it can be to generate content that reaches a wide audience. Platforms like TikTok often have a range of trends which you can easily harness for your business. Be that trending audios, dance challenges, or popular CapCut templates, there are a variety of ways you can jump on these popular trends and push your brand to a range of users.


It's not hard to notice that many people's attention spans are getting shorter. People often search for instant gratification, and short-form videos capitalise on this fact. People no longer want to have to sit through longer content, such as traditional ads or informative videos, and would rather have messages portrayed to them quickly and efficiently. This can sometimes be a challenge as you have to make sure you get all the necessary information into a very short window. However, it can also help to cut production costs by removing the need to produce lengthy scripts and media and help leave a lasting impression quickly and efficiently.


Another positive aspect of short-form videos is their call for authenticity and transparency. People no longer always want to see well-polished marketing, instead preferring to see something more personalised and human. Not only does this open the door to lots of fun and relatable content, and can create great customer-brand relationships, it also means you can create great promotional content on very low budgets.


Here at CCM we like to keep on top of the latest developments and trends occurring in the world of Digital Marketing, To find out more about our digital marketing services, get in touch with us on 01625 453 050, or email info@cobaltcatmedia.com.

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