When thinking of TikTok, many people’s assumptions are that it’s a platform mainly consisting of dance challenges and lip-syncing videos. Despite this, in reality this short-form video platform has exploded in popularity, offering a massive and engaged user base. For businesses looking to expand their reach and connect with a new audience, especially teenagers and young people, TikTok presents a unique opportunity. In this blog post we will look further into the reasons TikTok is great for social media marketing.
Unlike other social media platforms where organic reach can be a struggle, TikTok's algorithm prioritises showing users content they'll enjoy, regardless of follower count. This means your business's video has the potential to go viral, reaching millions even if you're a new user or have limited followers. The "For You" page, a feed curated specifically for each user, shows a constant stream of engaging content, giving your brand a chance to shine alongside established TikTok stars.
TikTok thrives on creativity due to its easy-to-use editing tools, catchy sound libraries, and special effects. The platform allows you to craft dynamic and visually-appealing stories about your brand. Utilising this means you can show off your products in action, demonstrate your company culture, or share behind-the-scenes glimpses to build a deeper connection with potential customers.
Influencer marketing is a popular social media strategy for many businesses today, and TikTok builds on this further. These influencers, often called "TikTokers," aren't solely celebrities with millions of followers like you may think. Many ‘micro-influencers’ have dedicated communities built around specific, niche, subjects. Partnering with the right TikToker can put your brand in front of a highly targeted audience who already trust the influencer's recommendations.
TikTok often revolves around authenticity, and users connect with brands that feel real and relatable. Use the platform to showcase your company's personality, inject some humour into your videos, and don't be afraid to interact with comments and participate in trends. This human touch creates trust and allows you to build a loyal following.
If you’re looking to start your TikTok journey, or want to know more about any of our social media services here at Cobalt Cat Media, including Facebook, Instagram, X (formerly Twitter), or LinkedIn, contact us today. Call 01625 453 050, or email info@cobaltcatmedia.com
Comments