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The Advantages of Direct Marketing

Updated: Dec 2, 2022

For many small businesses, the customers that you target may be from a small or niche demographic. To reach out these existing or potential customers, direct marketing through email enables you to connect with your audience, increase brand awareness, and generate sales. Whether you’re looking to share some exciting business news, or promote a new product, our team here at CCM can create a bespoke direct marketing strategy that incorporates your company values and boosts engagement. In this blog, we’ve listed just 4 of the many advantages that direct marketing can bring to your business.

1. Target the Right Demographics.

The key to an effective direct marketing campaign is setting up a quality mailing list of those interested in your services or products. Our team can help you to set up your mailing list, following correct data privacy practises, and focusing on the groups you wish to target.

2. Launch New Products/Services.

Direct marketing campaigns can be set up to launch something new within your business, including additional products and new services. By telling your audience about these launches, you can generate interest and create a targeted sales opportunity.

3. Deliver a Premium Customer Experience.

With an email marketing campaign, such as newsletters, you can personalise offers for a specific audience and deliver them straight to their inbox. These customer incentives can significantly improve the customer experience, and can increase conversion rates.

4. Improve Brand Loyalty.

Email marketing campaigns will help to build a direct relationship with your customers, with personalised incentives and discounts improving their loyalty to your brand – leading to a significantly increased chance of repeat customers.

Contact the Marketing Experts

To enquire about setting up a direct marketing campaign for your business, or to learn how we can increase the online presence of your business, contact a member of our team today. Call us on 01625 453 050 or email

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