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Utilising LinkedIn to Promote your Business

LinkedIn began its life as a platform in 2003 and remains to this day as a business-oriented social media platform. With a more professional tone compared to other platforms such as Facebook or Instagram, it can sometimes be hard to figure out the best way to utilise it to promote your brand effectively. Below we’ll explore a few ways in which LinkedIn can be utilised to boost your brand.

With access to over 900 million users spread across 200 countries, to say LinkedIn has a vast user base would be an understatement. The platform offers fantastic opportunities for businesses and like-minded professionals to network and connect and broadcast your business to a wide range of people. It’s important to remember when creating content for LinkedIn that people are aiming to make professional connections on the platform; therefore, it’s a delicate balancing act between making content personal without making it too informal.

Making sure your personal profile and business page are properly and appropriately optimised is also an important step when considering LinkedIn marketing. Users are more likely to interact with and trust a profile or page that looks professional. Consider using professional headshots, including keywords in headlines and descriptions, logos, and relevant contact information. Once this optimisation is complete, regularly post updates on your business to keep followers engaged and build relationships.

LinkedIn is also an ideal platform for recruitment. Due to its professional nature, people are more likely to trust LinkedIn when finding employment than they may do on websites such as Facebook. With built-in job listing features, you can utilise your well-optimised presence on the platform to attract well-qualified and suitable individuals to fill your vacancies, as well as actively search for other users who may fit the role and easily contact them.

If you’d like to improve your LinkedIn presence or want to take your first steps onto the platform, look no further than CCM. Contact our team to discuss how we can help you on 01625 453 050 or email

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