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Which Marketing Strategy is Right for My Business?

For business owners, finding the right ways of attracting potential customers or clients is essential. In order to do this, it’s important that you adopt the right digital marketing strategy to reach out and connect with the right people. If you are unsure where to begin with developing the digital marketing for your business, our team here at Cobalt Cat Media can help. Whether you need a website redevelopment, a social media marketing plan, or require us to plan multiple campaigns within your budget, we can create a strategy that shines a spotlight on your business. Here, we’ve outlined three of our most effective digital marketing strategies that we offer for our clients:


SEO

Search Engine Optimisation, or SEO, is the process of driving user traffic to a website using ‘organic’ results on search engines such as Google. Using an algorithm which takes ranking factors into consideration, Google will rank websites based on their relevance to the user’s search term – rewarding factors including quality webpage content and inbound links. By creating engaging and relevant web copy, utilising keywords and building links, we aim with our SEO strategy to raise your site up the rankings, leading to increased visibility and clicks.


Social Media Marketing

Alongside a quality website, having an active social media page is also important for every business. With our expertly designed social media campaigns, we can boost your brand engagement, and help you to attract new customers. Whether you wish to grow your social media audience or create ads to target a specific demographic, our team can create a social media marketing strategy to suit your requirements.


PPC Advertising

Pay-per-click advertising is a digital marketing model in which advertisers pay a fee each time their ad is clicked. With the ultimate goal of increasing both site traffic and potential leads, our PPC advertising strategies can generate a great return on your investment. By creating ads and refining relevant search keywords, we ensure that your PPC marketing will attract genuinely interested customers.


Contact the Marketing Experts

For more information about our range of digital marketing strategies, or to learn how we can increase the online presence of your business, contact a member of our team today. Call us on 01625 453 050 or email info@cobaltcatmedia.com.

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