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OUR BLOG
"Content builds relationships. Relationships are built on trust. Trust drives revenue"
-Andrew Davis
We love keeping our clients up to date with the most recent happenings at Cobalt Cat Media & in the online marketing world so don't forget to come back and visit our page regularly for the latest news!
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A Business Guide to Social Media Platforms
When considering social media for your business there's a lot to consider and it can be overwhelming. Social media marketing has become...
Digital Marketing CCM
Oct 2, 20242 min read
Why Blogging Helps SEO
When it comes to marketing, search engine optimization (SEO) plays a crucial role in driving organic traffic to your website. While...
Digital Marketing CCM
Oct 2, 20242 min read
The Power of PPC Advertising
Pay-per-click (PPC) advertising is a digital marketing strategy which allows businesses to pay only when someone clicks on their ad....
Digital Marketing CCM
Sep 8, 20242 min read
Instagram as a Marketing Tool
Instagram began life as a platform mainly used for sharing personal photos. However, it has slowly evolved into an effective marketing...
Digital Marketing CCM
Sep 3, 20242 min read
Understanding SEO with our Beginner's Guide
SEO, or Search Engine Optimisation, is a term you may have come across as someone who owns a business or spends time online. It may sound...
Digital Marketing CCM
Aug 5, 20242 min read
Getting Started with LinkedIn
LinkedIn is far more than a platform for job seekers. It’s a thriving professional network that can be a goldmine for businesses looking...
Digital Marketing CCM
Aug 2, 20241 min read
Is Email Marketing the Unsung Hero of Digital Marketing?
When thinking about modern digital marketing the dazzling array of shiny new tools and platforms can make it easy to overlook the...
Digital Marketing CCM
Jul 31, 20242 min read
How SEO Helps Small Businesses
A strong online presence is a necessity for small businesses, helping you to reach your target audience when you're competing with larger...
Digital Marketing CCM
Jul 7, 20242 min read
Multi-Step Approach to Marketing Success
The digital landscape offers a wide range of opportunities for businesses to connect with their target audience. It’s therefore important...
Digital Marketing CCM
Jun 30, 20242 min read
Reasons To Utilise TikTok for Marketing
When thinking of TikTok, many people’s assumptions are that it’s a platform mainly consisting of dance challenges and lip-syncing videos....
Digital Marketing CCM
Jun 18, 20242 min read
Why Meta Descriptions and Page Titles Matter
When it comes to SEO, there are a number of elements that consistently hold weight. While algorithms change and what is considered best...
Digital Marketing CCM
May 21, 20242 min read
The Power of Social Media Marketing for Businesses
Social media has become a huge part of our everyday life, and businesses can utilise this platform in multiple ways to achieve a...
Digital Marketing CCM
May 7, 20242 min read
Choose Email Marketing In 2024
As we exist in a time of social media and flashy marketing channels, it's easy to wonder if methods such as email marketing are still...
Digital Marketing CCM
Apr 16, 20242 min read
Enhancing User Experience on Your Website
site As attention spans of users are often fleeting and competition is heavy, the significance of a good user experience (UX) is more...
Digital Marketing CCM
Mar 28, 20242 min read
Understanding Your Audience
When it comes to marketing strategies and tactics, understanding your audience is always important. The heart of every successful...
Digital Marketing CCM
Mar 18, 20242 min read
Embracing Sustainability in Marketing
In the modern market, consumers are becoming increasingly conscious of the environmental and social impacts of their purchasing...
Digital Marketing CCM
Mar 4, 20242 min read
The Crucial Role of Google SERP Rankings
The significance of Google Search Engine Results Page (SERP) rankings cannot be overstated for businesses aiming to establish a strong...
Digital Marketing CCM
Feb 8, 20242 min read
The Benefits of Facebook Marketing for Businesses in 2024
In digital marketing, Facebook continues to stand out as a powerhouse, offering businesses a multitude of opportunities to thrive. As we...
Digital Marketing CCM
Feb 4, 20242 min read
Leveraging Blogs as a Powerful SEO Tool
In online marketing, Search Engine Optimisation (SEO) stands as a crucial pillar for the success of any website. Among the host of...
Digital Marketing CCM
Feb 1, 20242 min read
Marketing on X, Navigating Chaos and Fake News
When it comes to the current environment of social media, companies are faced with a critical decision: should they invest in marketing...
Digital Marketing CCM
Jan 31, 20242 min read
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